Valeria Alvarado

Valeria Alvarado is a seasoned marketing professional with extensive experience in brand content and trade marketing. Currently serving as Brand Content Sr at PIAGUI since March 2022, Valeria manages and develops strategic content for various brands, including Westies, Nine West, and Hush Puppies, while also supervising content across digital platforms and retail channels. Prior experience includes leading trade marketing initiatives at The Coca-Cola Company, where Valeria implemented commercial strategies and managed modernization projects. Additional roles include account executive responsibilities at Go—PopUp in Spain and consulting positions focused on project management and continuous improvement processes at Proyectum México and Madero Restaurante. Valeria holds a Master’s in Marketing from UPF Barcelona School of Management and a Bachelor's degree in Business Administration with a specialization in project management from Tecnológico de Monterrey, graduating with honors.