Yoseline Guillen

Yoseline Guillen has extensive experience in brand and digital marketing, serving in key roles across several prominent companies. Currently the Head Digital & E Commerce Retail Manager at PIAGUI since April 2017, Yoseline leads the development and implementation of strategies for a portfolio of 27 global brands, managing partnerships and negotiations with major platforms such as Amazon and Mercado Libre. Prior to this role, Yoseline was a Country Sales & Brand Manager at PIAGUI, as well as a Country Brand Manager at Keds USA, where responsibilities included strategic planning for market positioning and sales forecasting. Yoseline’s earlier experience includes brand management at PONY and directing marketing and communications for Sprim, showcasing skills in trade marketing and team leadership. Yoseline holds an MBA in Marketing from The University of Texas at Dallas and participated in the Governors Leadership Program at The Washington Center for Internships and Academic Seminars.