Paul DeGroot is an accomplished freelance writer, principal consultant, and president at Pica Communications, where expertise lies in solving Microsoft licensing challenges for clients worldwide through consulting, negotiations, and workshops. With a solid background as a consultant for Software Licensing Advisors, Inc., DeGroot focuses on empowering clients with comprehensive licensing strategies and compliance. Experience includes roles as an associate consultant at Technology Asset Management, as well as the International Business Software Managers Association, where training on Microsoft licensing policies was developed. DeGroot has contributed as a columnist for Redmond Channel Partner and served as an analyst at Directions on Microsoft, providing insights into Microsoft-related events and policies. The earlier career included positions in web design and new media development with Southam Newspapers and the Edmonton Journal. Paul DeGroot holds a BA in History from the University of Washington.
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