Patrik Hellstrand

JV Partner / Co-founder & CEO at Picadeli US

Patrik Hellstrand is a seasoned professional with a strong background in business administration, entrepreneurship, and hospitality. As the Co-founder and CEO of Picadeli US Inc, Patrik leads a joint venture partnership between HejGreens!, Greenfood, and Nordic Capital. Additionally, serving as the Co-founder and Managing Partner at HejGreens!, Patrik has established a successful holding company in collaboration with Mats Lederhausen's Family Office and Strand Ventures. With a diverse range of experiences in various leadership positions, Patrik has a proven track record of driving innovation, growth, and success in the companies Patrik has been involved with.

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Los Angeles, United States

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Picadeli US

Picadeli US is the operator and exclusive licensee of the Picadeli brand in the US. Picadeli is the leading turn-key tech-enabled Salad Bar concept in Europe with over 2,200 locations in seven countries, including the two largest in Europe, France, and Germany. In 2019, Picadeli sold +45 million salads through its predominantly in-grocery store salad bars. Picadeli’s vision is to create a world where fast food is the opposite of junk food, and people are given opportunities to eat smarter and healthier while doing so in a convenient way. By making it easier for retailers to offer a salad bar option that is fresh, craveable, and affordable, Picadeli makes good food work with the demands of modern life everywhere.


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