Laura Salmond✨

Director of Brand, Marketing & Business Development at Pico Digital

Laura Salmond has a diverse and extensive work experience in marketing and brand management. Laura currently serves as the Founder and Managing Director at Tartan Digital Marketing, where they offer digital marketing and branding services to start-ups. Prior to this, Laura held multiple positions at Pico Digital Marketing, including Director of Brand, Marketing & Business Development, and Director of Brand, Sales and Marketing. In these roles, they provided consultation on brand and strategy, delivered content and digital marketing services, and worked on acquisition and retention campaigns.

Before joining Pico Digital Marketing, Laura worked as the Marketing Director at McLean Tools and as a Brand Marketing Specialist. Laura also served as the Head of Marketing - Product & Brand at Qualis Group Scotland, where they were responsible for driving the overall marketing presence within the company.

Earlier in their career, Laura worked as the Marketing & Communications Manager - Product and Brand at Entrepreneurial Scotland and as a Marketing Communications & Events professional at the Association for Project Safety. Laura also held the position of SAAS Marketing Director - Product & Brand at Logicalware, where they led the marketing department and was in charge of developing the marketing strategy and driving the company's marketing presence.

Laura began their career as the Head of Partnership - SDS and Young Scot, where they managed the partnership between Young Scot and Skills Development Scotland, focusing on promoting employability to young people.

Overall, Laura Salmond has showcased their expertise in marketing, branding, business development, and digital marketing throughout their career, making their a valuable asset in these fields.

Laura Salmond attended Larbert High School for their secondary education. After completing high school, they enrolled at Edinburgh Napier University from 2005 to 2009, where they obtained a Bachelor of Laws (LLB) hons degree with a specialization in Law. Following their undergraduate studies, Laura pursued further education at The Open University from 2016 to 2021. During this period, they completed a Master's degree in Marketing.

Links

Timeline

  • Director of Brand, Marketing & Business Development

    April 1, 2023 - present

  • Strategic Brand and Marketing Consultant

    March, 2023

  • Director of Brand, Sales and Marketing

    September, 2021