Halla El Rouby

Halla El Rouby possesses extensive experience in public relations, guest relations, and marketing within the hospitality industry. Currently serving as a Junior PR & Guest Relations professional at PIER 88 GROUP EGYPT since June 2021, Halla has previously thrived in various roles, including Growth Partner Executive at Lyra and Head of Reservations at PIER 88, where responsibilities included managing reservations teams and coordinating large events. Halla's background also includes significant contributions at AmCham Egypt as a Sales Marketing Coordinator and internships focused on creative planning and social media marketing. Halla holds a Bachelor's degree in International Business & Marketing from Modern Sciences and Arts University.