Vicky Robinson

Vicky Robinson has a strong background in ecommerce and digital marketing. Vicky started their career as a Business Analyst at George Weston Foods in 1995, where they focused on database design and management. Vicky then moved on to Macquarie Bank in 1999, taking on the role of Analyst Programmer/Project Manager. In this role, Vicky managed projects, developed business/requirements analysis documentation, and programmed systems using Microsoft SQL Server and PowerBuilder.

In 2004, Vicky joined Abacus Design as a Digital Marketing Consultant, where they designed and marketed websites for SMEs across Australia. Vicky also provided general support for website optimization and functionality. Vicky remained with Abacus Design until 2011 when they joined Brady Corporation as Head of Ecommerce & Digital. In this position, they developed and led the digital marketing strategy, driving sales revenue through SEO, SEM, Display Advertising, and Email Marketing. Vicky also managed website projects and delivered them within specified constraints.

After leaving Brady Corporation in 2016, Vicky held roles as an Ecommerce Manager at Specialty Fashion Group and Linfox. At Specialty Fashion Group, they focused on developing and executing the digital strategy for the Katies brand, driving online sales through various digital marketing channels. At Linfox, Vicky built and managed the company's Ecommerce platform and provided reporting and insights to customers.

Most recently, Vicky joined Duraflex Group Australia in 2018 as an Ecommerce Manager. In this role, they developed and executed the digital strategy to meet budget requirements, grew online sales through digital marketing, and managed Ecommerce relationships with external agencies.

Currently, Vicky holds the position of Head of Ecommerce at Pillow Talk Australia, starting in 2022. As Head of Ecommerce, they are responsible for managing online sales and overseeing the company's digital marketing efforts.

Throughout their career, Vicky has consistently demonstrated expertise in ecommerce, digital marketing, project management, and website development.

Vicky Robinson holds a Bachelor of Commerce degree with a Marketing Major from Western Sydney University. Vicky also has a Diploma of Information Technology in Analyst Programming from TAFE NSW. Additionally, Vicky has obtained certifications in Google Analytics - Individual Qualification (IQ), Google Adwords - Search Advertising, Google Adwords - Shopping, and Google AdWords - Display Advertising from Google in 2017.