Veronica Kretzer

Manager, Marketing at Pilot

Veronica Kretzer has a diverse work experience spanning from 2009 to 2023. Their most recent role is as a Manager of Marketing at Pilot since 2023. Prior to that, they worked as a Marketing Content Manager at Huntington Learning Center, where they managed all content initiatives for the brand's marketing efforts. Veronica also developed franchise communication plans and provided training for franchisees.

Before that, Veronica worked as a Field Marketing Manager at Caesars Digital, where they planned and executed marketing initiatives to promote mobile and retail traffic, especially during the legalization of online gambling in new states. Veronica also managed agencies for major brand events.

Veronica also served as a Trade Marketing Manager at Samsung Electronics, where they developed digital toolkits and managed account-based projects to align brand strategies. Additionally, they worked at Benjamin Moore & Co., first as an Associate Manager of Retail Marketing Programs, where they oversaw consumer marketing and field initiatives, and later as a Retail Marketing Programs Specialist, where they managed production and improved marketing programs.

Veronica started their career as a Retail Marketing Intern at Benjamin Moore & Co., where they gained experience in managing creative requests and writing copy for marketing materials. Veronica also worked as a Marketing Intern at Metafour, customizing email campaigns and assisting with client operations tasks. Before that, they worked as a Retail Sales Associate at Gregory's Hallmark, handling customer issues and store operations.

Throughout their career, Veronica has developed expertise in marketing strategy, content management, brand awareness, and retail marketing.

Veronica Kretzer pursued their education at the Isenberg School of Management, UMass Amherst from 2011 to 2015. During this time, they completed a Bachelor of Business Administration degree with a focus on Marketing. Prior to that, they attended Northern Highlands Regional High School from 2007 to 2011, although no specific degree or field of study was mentioned.

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Timeline

  • Manager, Marketing

    May, 2023 - present