Kwaku Opoku Sarpong-Agyeman, MS

Kwaku Opoku Sarpong-Agyeman, MS has a diverse work experience spanning from 2001 to the present. Kwaku Opoku is currently serving as the Director of Research Innovation and Cultural Science at Pilotly since March 2022. Prior to this, they worked as the Head of Cultural Insights at the same company from March 2021 to March 2022.

Kwaku also has a strong background in consumer insights, having worked at Disney Parks, Experiences and Products as a Consumer Insight Manager from May 2019 to February 2021. Kwaku Opoku also held the position of Consumer Insight Manager (TA) from September 2018 to April 2019, and before that, they worked as a Consumer Insight Senior Analyst from August 2017 to August 2018.

Before joining Disney, Kwaku worked at Esri as a Market Research Analyst from August 2013 to July 2017. Their responsibilities included applying market research techniques, collaborating with marketing and business line managers, and managing web-based survey tools. Kwaku Opoku also worked as a Market Research Analyst/Survey Designer - Contractor from February 2013 to August 2013.

Kwaku has experience as a Consultant/Partner at Pond Guardian from October 2011 to January 2014, and as an Operations Technician - Contractor at Rovi in January 2013.

During their tenure at Millward Brown from September 2010 to September 2011, Kwaku worked as a Research Executive. Kwaku Opoku gained expertise in analysis, PowerPoint, and Excel reports, managed multiple long-term tracking and ad hoc projects, and led operational setup for all projects. Kwaku Opoku also served as a point person for Operations personnel and assisted in client management.

In addition to their corporate experience, Kwaku has entrepreneurial experience as the Founder and President of Dark Designs from October 2005 to January 2009. Kwaku Opoku provided marketing and advertising strategies to student groups and managed funding for various projects.

Kwaku's earlier work experience includes serving as a Business Associate at Akuaba Fashions from January 2001 to June 2008, where they utilized international business mechanics and educated customers about African clothing.

Furthermore, Kwaku worked as a Research Assistant: Data Analyst at the University of Michigan in July 2007 and August 2007, where they entered data into Epi Info and completed a data analysis project entirely in French. Kwaku Opoku also had a Sports Marketing Internship at CBS - College Sports Television Division from August 2006 to June 2007, where they developed marketing plans for events and shows and promoted various campaigns.

Overall, Kwaku Opoku Sarpong-Agyeman, MS has a wealth of experience in research, consumer insights, marketing, and entrepreneurship.

Kwaku Opoku Sarpong-Agyeman, MS completed their Bachelor of Arts Degree in Political Science (International Affairs) and Anthropology from the University of Michigan, from 2003 to 2007. Following this, they pursued further education and earned a Master of Science (MS) degree in Marketing Research from Michigan State University - Eli Broad College of Business, from 2017 to 2018.

In addition to their formal education, Kwaku Opoku Sarpong-Agyeman has also obtained certifications to enhance their expertise. Kwaku Opoku achieved a Professional Researcher Certification from the Insights Association in June 2016. Furthermore, they have acquired the Principles of Market Research certification, which was completed at the University of Georgia, although specific dates are not provided.