Erica Lanyon

Erica Lanyon has a diverse work experience spanning a range of marketing roles. Erica is currently the Head of Marketing at Pimly, starting in December 2022. Prior to their current role, Erica worked as the Owner and Principal Consultant at Lead Leader from December 2015. In this role, they provided marketing strategy, branding, lead generation, and sales operations for early and mid-stage companies.

Erica also served as the Vice President of Marketing at Zello from May 2019 to November 2019, where they built the B2B marketing and sales discipline and developed go-to-market strategies. Before that, they were the Vice President of Marketing at SourceDay from January 2017 to May 2019, where they built the marketing and business development department and achieved a significant increase in Marketing Qualified Leads.

Other notable experiences include working as the Director of Demand Generation and Business Development at SailPoint from January 2014 to December 2015 and as a Marketing Advisor at Eloqua/Oracle from June 2013 to January 2014. Erica also held marketing leadership roles at Pervasive Software, The Pedowitz Group, OpenSymmetry, and Independent Insurance Agents of Texas (IIAT).

Overall, Erica Lanyon has a strong background in marketing and has contributed to the growth and success of various organizations throughout their career.

Erica Lanyon has a Bachelor of Fine Arts - BFA degree from The University of Texas at Austin. Additionally, they obtained a Master of Arts (MA) degree from St. Edward's University. Erica also has certifications in Eloqua Product Master and Eloqua Revenue Lifecycle Master, which they obtained from Eloqua Education Services in July 2013.