Reika Wang

Reika Wang is an experienced marketing and brand management professional with a robust background in various industries. Currently serving as Category Director at Pinduoduo since October 2020, Reika oversees the category business for sports, fashion accessories, jewelry, and antiques. Prior to this role, Reika was a Senior Marketing Manager at Walgreens Boots Alliance, managing global brand portfolios in China to drive growth and brand equity. Reika's tenure at Alibaba Group as a Senior Brand Manager involved leading integrated brand communication strategies for Tmall and Tmall Mart, enhancing brand awareness and designing initiatives for business growth in low-tier cities. Earlier professional experience includes positions at Wrigley, where Reika contributed to business strategy and product launches for the EXTRA brand and developed trade marketing strategies. Reika holds a Bachelor of Economics in International Business from Sun Yat-sen University.