Zurain Malik

Senior Lead, Growth Marketing at Pine

Zurain Malik has a diverse and progressive work experience spanning over a decade. Currently, Zurain holds the position of Fractional Head of Growth at Divisional, where they began in November 2022. Prior to this role, Zurain served as the Growth Marketing Lead at Pine, starting in April 2022.

Zurain gained extensive knowledge and expertise in marketing and lifecycle management during their tenure at Uber. They held the position of National Lifecycle Lead - New Verticals from January 2022 to April 2022, where they were responsible for CRM activities related to Uber's newest verticals in Canada, such as grocery and retail delivery. They previously served as National Lifecycle Lead, Grocery from November 2020 to January 2022.

Before Uber, Zurain worked at TELUS, where they occupied various product management and marketing roles. They were a Product Manager - National Loyalty and Retention from January 2020 to October 2020, Product Manager - Customer Growth from February 2018 to January 2020, Marketing Manager - Lifecycle from September 2016 to February 2018, and Marketing Specialist: B2B & Retail Strategy from January 2016 to September 2016.

Zurain's entry into the marketing field can be traced back to their positions at Tri-Media Integrated Marketing Technologies, Inc., where they served as a Marketing Coordinator from May 2015 to September 2015. They also worked as a Marketing Research Associate at the Goodman School of Business - Brock University from April 2015 to September 2015.

Zurain had leadership experience as the President of Goodman SAA from May 2014 to April 2015. They also gained sales skills as a Sales Consultant at Future Shop from April 2012 to April 2015.

Zurain began their career as an Administrative Assistant (Co-op) at RBC Dominion Securities from March 2010 to July 2010.

Zurain Malik pursued a Bachelor of Business Administration - BBA degree from the Goodman School of Business at Brock University from 2011 to 2015. During this time, Zurain specialized in Business Administration with a concentration in Management and International Business.

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Timeline

  • Senior Lead, Growth Marketing

    Current role