Pink Gellac
JoeYee T. is an experienced CRM professional currently serving as the Head of CRM at Pink Gellac since January 2023, focusing on cross-team collaboration to enhance the customer database and customer lifetime value. Previously, JoeYee held the position of CRM Manager at Pink Gellac, where the emphasis was on establishing a robust CRM framework for the next five years, implementing a Loyalty Program, and enhancing data quality. JoeYee's career also includes significant roles such as Senior Project Manager at m-wise, CRM Specialist at G-Star RAW, Senior Email Marketer at A.S. Watson Group, and Email Campaign Manager at Nike. JoeYee's expertise encompasses CRM strategy development, data analytics, email marketing, and customer experience optimization, supported by a Bachelor’s degree in International Communication Management & Media Design from Inholland University and ongoing education at HarvardX.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale