Joeyee T.

JoeYee T. is an experienced CRM professional currently serving as the Head of CRM at Pink Gellac since January 2023, focusing on cross-team collaboration to enhance the customer database and customer lifetime value. Previously, JoeYee held the position of CRM Manager at Pink Gellac, where the emphasis was on establishing a robust CRM framework for the next five years, implementing a Loyalty Program, and enhancing data quality. JoeYee's career also includes significant roles such as Senior Project Manager at m-wise, CRM Specialist at G-Star RAW, Senior Email Marketer at A.S. Watson Group, and Email Campaign Manager at Nike. JoeYee's expertise encompasses CRM strategy development, data analytics, email marketing, and customer experience optimization, supported by a Bachelor’s degree in International Communication Management & Media Design from Inholland University and ongoing education at HarvardX.