Pink Gellac
Thera Strietman - Stein is an experienced business leader currently serving as CEO of Pink Gellac since September 2021. Prior to this role, Thera held several key positions at Unilever as Sales Director for Albert Heijn and Jumbo & Hard Discount from May 2020 to September 2021, and at Colgate-Palmolive in various senior roles from January 2019 to April 2020. A sabbatical leave was taken in late 2018, after which Thera worked at FrieslandCampina leading marketing, sales, brand strategy, and innovation development from July 2017 to October 2018. Early career experience includes significant roles at Beiersdorf, where Thera progressed from intern to Sales Manager overseeing e-commerce and new business initiatives, and also held positions with RB and various other companies. Academic qualifications include an MSc in Marketing Management from Erasmus University Rotterdam and further studies in coaching at V-cirkel Academie.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale