Sarah Newsum (She / They)

Based in Portland, Oregon, Sarah Newsum is a seasoned communications and marketing professional with a rich history in content strategy and brand communications. Sarah's journey in the field of strategic communication spans over a decade, marked by significant roles in health and wellness-focused organizations.

Sarah earned her B.S. in Business Administration & Marketing from San Francisco State University, where her academic prowess was recognized through her membership in the Beta Gamma Sigma Honors Society and a Cum Laude graduation.

As the Director of Content Strategy and Brand Communications at Pinnacle Fertility, Sarah oversees the content strategy for more than 15 brands, demonstrating her adeptness in managing a vast array of communication channels and mediums. This role highlights her skills in developing comprehensive marketing plans and campaigns and her expertise in aligning brand messaging with organizational goals. Sarah's proficiency extends to coordinating with teams of writers, designers, subject matter experts, staff, and cross functional departments to execute these strategies effectively.

Sarah's tenure at ORM Fertility as Communications and Marketing Coordinator saw her responsible for creating and managing editorial calendars, social media accounts, patient communications, and lead generation campaigns. She was instrumental in launching and managing the company's digital workplace, showcasing her ability to implement innovative tools and strategies for internal and external engagement.

Before ORM Fertility, Sarah served as the Communications Director at The Street Trust, where she honed her skills in crafting strategic messages consistent with organizational branding and engaging with various media outlets to ensure coverage of campaigns and programs.

Sarah's unique blend of strategic content management, brand communication, and dedication to health and wellness, positions her as a leader in her field, ready to make a significant impact in any organization she aligns with.