Michelle Behm

Michelle Behm has a diverse work experience spanning several industries. Michelle currently holds the position of Director of Digital Strategy at Pirate Labs, where they collaborate with the sales team to develop and present strategies to potential clients. Michelle uses sales and advertising data to make projections and set budgets for scaling, and conducts industry and audience research to execute cross-channel strategies for B2B and B2C clients.

Prior to their current role, Michelle worked at MachMotion as a Marketing Manager, where they managed CRM contacts and collaborated with the sales team to increase qualified leads. Michelle also worked closely with the support team to create web and social media content.

Michelle has experience as a Social Media Specialist at Miles Partnership, where they worked closely with clients to develop strategic content calendars for various social media platforms. Michelle supported organic social media content production and publishing while maintaining brand voice and managing community interactions.

Before that, Michelle held the position of Communications Coordinator at the American Association of Equine Practitioners (AAEP), where they generated relevant content for the organization's blog, website, and social media platforms. Michelle also acted as the editor for the bi-weekly e-newsletter and utilized marketing automation solutions.

Michelle's earlier experience includes working as a Social Media Coordinator at Fazoli's Restaurant Management, LLC, where they collaborated with vendors to ensure accuracy across social media platforms and developed marketing plans for promotional events. Michelle also organized in-restaurant events and giveaways.

Michelle began their career as a Concierge Banker at Forcht Bank, where they effectively communicated with customers, provided exceptional customer service, and actively grew the business by opening new accounts and processing loans.

Overall, Michelle Behm brings a strong background in digital strategy, marketing management, social media, communications, and customer service to their work.

Michelle Behm attended the University of Kentucky from 2012 to 2016 and earned a Bachelor of Arts (B.A.) degree. Michelle'sfield of study included Communication, Integrated Strategic Communication, and Psychology. In 2015, they also studied at the Universidad de Granada's Centro de Lenguas Moderna for an intensive Spanish Language program.

In addition to their formal education, Michelle Behm has obtained several certifications. Michelle obtained the Amazon Retail for Advertisers Certification from Amazon in October 2021. In the same month, they also achieved the Google Ads Display Certification and the Google Ads Search Certification from Google. In March 2020, they obtained the Content Marketing Certification and the Social Media Certification from HubSpot.