Karin Matscher

Karin Matscher is a seasoned marketing and events management professional with extensive experience in the automotive industry. Currently serving as the Global Prestige Events Manager & Marketing German Car Manufacturers at Pirelli since January 2017, Karin previously held key positions at Maserati from November 2013 to December 2016, where responsibilities included managing exclusive events and global Maserati Driving Courses, developing strategic partnerships, and overseeing global sponsorships. Prior to that, Karin contributed to Porsche as the Marketing & CRM Manager from April 2007 to November 2013, leading various marketing initiatives, event management, and customer relationship strategies. Early career experience includes assistant roles in sales and marketing at Madame Vacances and expertise in luxury goods marketing through education at Bologna Business School and 24ORE Business School, alongside a Master's degree in International Economics from Universität Innsbruck.