Miranda Shehata

Miranda Shehata is an experienced Marketing Manager with a strong background in strategic marketing and brand management across multiple industries. Currently at Pirelli since March 2022, Miranda oversees marketing activities in Canada, managing price lists, leading sell-out campaigns, and developing product launches. Previous roles include Marketing Manager at SVG - Royal Canin, where responsibilities encompassed creating marketing calendars, managing budgets, and executing social media strategies, as well as a similar position at Bridgestone focused on brand governance and communication strategies. Miranda's extensive experience also includes significant roles at Michelin, focusing on marketing intelligence and brand positioning, and at The HEINEKEN Company, handling commercial planning and sales analysis. Academic qualifications include a Bachelor's degree in Business Administration from Ain Shams University and a Master's degree in Project Management from Edinburgh Business School.