Tricia Bancroft

Tricia Bancroft is an accomplished marketing executive with extensive experience in brand strategy, integrated marketing, and operations. Currently serving as Senior Director of Global Marketing at Pitney Bowes since 2015, Tricia has played a key role in repositioning the company and driving digital initiatives while establishing a center of excellence for global brand strategy. Prior to this, Tricia held positions at MSC Industrial Supply Co., where a new product category was created to shift the company's identity, and CA Technologies, where significant contributions to corporate brand repositioning led to a substantial increase in brand awareness. Through a career marked by leadership and strategic influence, Tricia has consistently demonstrated the ability to drive organizational change and enhance marketing effectiveness.