Jenessa Eadeh

Associate Director Ecommerce & CRM at Pixi Beauty

Jenessa Eadeh has over 10 years of experience in e-commerce, marketing, and sales. Jenessa'smost recent position was as a Senior Manager of E-commerce at Pixi Inc., where they focused on customer retention. Jenessa utilized A/B testing and data analytics to engage customers through various channels such as email, SMS, personalization, loyalty programs, and referral programs. Jenessa also played a key role in launching POPbeauty and improving Pixi Beauty on Amazon Seller Central, resulting in significant sales growth. Prior to this, they worked at The Foundation as an E-commerce Specialist, overseeing the operation of multiple brand websites and implementing strategies that led to substantial sales increases. Jenessa has also worked as an E-commerce/Marketing Manager at Rogiani, Inc. and Anama USA, where they successfully launched new websites and implemented effective social media and email marketing campaigns. Jenessa began their career in retail sales at Rite Aid Pharmacy and Payless ShoeSource before transitioning to roles in marketing and sales at Michigan Creative, The Bon Ton Stores Inc., The NYLA Report, and Showroom Seven. Jenessa is skilled in website management, customer service, marketing tactics, and copywriting.

Jenessa Eadeh has a strong education background, beginning with their Bachelor of Arts degree in Apparel and Textile Design and Marketing from Michigan State University, which they earned from 2008 to 2013. During this time, they also specialized in Marketing. Recently, in 2021, Jenessa attended Cornell University, where they obtained a Certificate in Brand Management. These educational experiences demonstrate Jenessa's commitment to developing their knowledge and skills in the fields of marketing and brand management.

Links

Timeline

  • Associate Director Ecommerce & CRM

    September 1, 2023 - present

  • Senior Manager Ecommerce

    July, 2021

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