Vasilika Poniros

Associate Vice President, Ecommerce at Pixi Beauty

Vasilika Poniros has a diverse work experience that spans various industries and roles. Vasilika started their journey with internships at Thornton Tomasetti in 2007 and 2008. Vasilika then interned at Oscar de la Renta in 2009 and again in 2010, where they assisted with operations management in the corporate office.

In 2012, Vasilika became the Owner and President of LOL Kids Armonk / Little Rags and Riches, where they successfully managed the overall eCommerce and brick-and-mortar concept. Vasilika handled web management, including website development, SEO, SEM, and web analytics. Vasilika also performed store buying, managed marketing campaigns, and oversaw store setup and merchandising.

From 2015 to 2016, Vasilika worked as a Senior Manager of Digital Marketing and eCommerce at Mendelson & Assoc., Inc. Vasilika led the management of the entire eCommerce division, including DTC and B2B websites. Vasilika also implemented a product optimization plan and oversaw the development of a new backend system.

In 2016, Vasilika joined REN Skincare as the Ecommerce & Digital Marketing Manager for North America. Vasilika was responsible for overseeing the ecommerce and digital marketing strategy, executing key campaigns, and driving brand awareness and sales growth through email marketing.

Finally, Vasilika joined Pixi Inc. in 2018 and held various positions, including Ecommerce Manager, Associate Director - Ecommerce, and currently, Associate Vice President of Ecommerce. Unfortunately, specific details about their roles at Pixi Inc. were not provided.

Vasilika Poniros attended The George Washington University from 2007 to 2012, where they earned their Bachelor of Arts (B.A.) degree in Applied Science and Technology.

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Timeline

  • Associate Vice President, Ecommerce

    March, 2021 - present

  • Associate Director - Ecommerce

    January, 2019

  • Ecommerce Manager

    January, 2018

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