Jaya Prakash Ramachandra

Jaya Prakash Ramachandra has a diverse range of work experience in the fields of digital marketing and technology. Jaya Prakash is currently the Head of Performance Marketing Team at Pixis, a global AI start-up specializing in AI infrastructure for marketing and business growth. In this role, their responsibilities include driving digital marketing strategy for clients in the Indian market, as well as overseeing product and revenue strategy for Pixis India.

Prior to their current role, Jaya worked at Adobe for several years in various positions. Jaya Prakash served as the Head of Search, Advertising Cloud – India, where they led the Adobe Advertising Cloud Search Business in India and managed a high-performing team. Jaya Prakash was responsible for generating organic revenue and acquiring new business through cross-selling and up-selling Adobe Advertising Cloud solutions. Additionally, Jaya managed a budget of over $50 million in advertising spends through the Adobe Advertising Cloud Technology Platform.

Before their role as Head of Search, Jaya held the position of Account Director at Adobe. In this role, they led a team that executed digital strategies for leading brands across various verticals in India. Jaya Prakash successfully handled over $30 million in advertising spends through the Adobe Advertising Cloud Platform and achieved a high winning ratio of Proof of Concepts (POCs) to acquire new clients. Jaya also played a key role in upselling and cross-selling Adobe Advertising Cloud solutions, resulting in a 30% increase in revenue year-over-year.

Prior to being an Account Director, Jaya served as a Senior Account Manager at Adobe, where they managed key accounts in West and North regions of India. Jaya Prakash helped clients meet their business goals through digital marketing strategies and executed upselling and cross-selling of Adobe Advertising Cloud products. Jaya also ensured that clients derived value from the Adobe Advertising Cloud Technology Platform.

Jaya's career in digital marketing began at Efficient Frontier, where they worked as an Associate Account Manager. In this role, they were involved in launching and optimizing paid digital marketing campaigns on platforms such as Google and Microsoft Bing. Jaya contributed to improving click-through rates and conversion rates by implementing ad copy and landing page tests. Jaya Prakash also provided in-depth account analysis using Excel and PowerPoint.

Prior to their career in digital marketing, Jaya worked at Hindustan Aeronautics Limited as an Aircraft Maintenance Technician. Their responsibilities included the regular inspection, maintenance, repair, and servicing of aircraft, as well as measuring and improving their performance.

Overall, Jaya Prakash Ramachandra brings a wealth of experience in digital marketing strategy, team leadership, revenue generation, and client management to their current role as Head of Performance Marketing Team at Pixis.

Jaya Prakash Ramachandra began their education journey in 2003 at Bangalore University, where they pursued a Bachelor's degree in Commerce (B.Com) with a focus on Accountancy. This course lasted until 2005. In 2007, Jaya Prakash enrolled at The ICFAI University, Tripura, to pursue a Diploma in Business Management, specializing in Business Administration and Management, General. This program concluded in 2008.

In addition to their formal education, Jaya Prakash obtained several certifications, starting in August 2018 with the "Adobe Advertising Cloud Regional Client Trainer" certification from Adobe. Later, in November and December 2020, Jaya Prakash completed various online courses on platforms like Coursera. These courses include "Leadership and Emotional Intelligence," "Introduction to Public Speaking," "Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides," and "Digital Transformations." They also acquired the "Adobe Professional - Adobe Campaign Standard Developer" certification from Adobe in December 2020.