Arslan Sharif

Arslan Sharif is an accomplished executive with extensive experience in digital transformation and customer experience across multiple industries. Currently serving as Chief Digital & Technology Officer at PizzaExpress, Arslan leads initiatives in technology and AI to enhance customer engagement and drive business growth. As an Independent Board Advisor at FirstGroup plc, Arslan provides strategic insights for the West Coast Partnership franchise. Arslan's previous roles include Global Digital & Loyalty Director at Costa Coffee, where a comprehensive digital strategy was implemented across international markets, and Digital Director at British Gas, responsible for driving digital transformation. With a strong foundation in finance and business strategy, Arslan's diverse background encompasses senior positions in multiple organizations, fostering innovation and excellence in digital and marketing strategies.