Daniel Fernández Lázaro

Digital Strategy at Plain Concepts

Daniel Fernández Lázaro is a seasoned professional in digital transformation and innovation consulting, serving as the Founder of Smart Square Meter since 2015, where expertise includes digital strategy management and product development. Daniel has held various roles, such as Advisor for Horizon Europe (EIC, EIT) and AFWERX, Digital Transformation Consultant at SETELECO, and Head of Digital Transformation & Growth at Fotowatio Renewable Ventures. Daniel's background in academia includes lecturing in IoT at CIFF Business School, complemented by a Master's in City Sciences from Tongji University and extensive experience across companies like BCG, Minsait, and Telefónica I+D. Daniel holds multiple degrees, including in Geographic Information Systems and Environmental Sciences, and is a certified Project Management Professional (PMP).

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