Darren Hunt is an experienced marketing professional with a strong background in field marketing and strategic account management. Currently serving as the Director of Field Marketing for the Central US Region at Planet Fitness, Darren focuses on brand relevance, customer growth, and franchisee profitability while collaborating closely with local and national marketing strategies. Previously, as VP and Group Account Director at Bernstein-Rein Advertising, Darren led the McDonald’s account, directing strategic insights and managing cross-functional teams to optimize marketing and media plans. Darren also held senior marketing roles at Applebee's, Barkley, and C3, showcasing expertise in developing targeted marketing programs, managing client relationships, and mentoring team members. A graduate of The University of Kansas with a Bachelor of Science in Journalism, Darren has consistently delivered results across various sectors in the marketing industry.
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