Alicia Schneider

Alicia Schneider is an accomplished Director of Merchandising at PlanetArt.com, with a strong background in e-commerce and merchandise management since June 2018. At PlanetArt, Alicia oversees various gifting categories for the Personal Creations brand, focusing on product assortment, sales performance, and customer satisfaction metrics. Prior experience includes roles as Merchant Manager and Assistant Buyer at FTD Companies, where Alicia managed purchasing for multiple gift categories, and as Merchandise Planner at PETCO Animal Supplies, Inc., responsible for forecasting and budget planning. Earlier career stages involved analytical and public relations roles at Meyer Corporation and Chlopak, Leonard, Schechter & Associates, respectively. Alicia holds a Bachelor of Arts degree in Communication with a focus on Business Communication Writing from UC Santa Barbara.