Juan Ignacio Troncoso

Juan Ignacio Troncoso has a diverse range of work experience in various industries. Juan Ignacio is currently a Co-Founder and Board Member at Pop Estate, a position they have held since 2022. Prior to that, they worked at PLANOK, where they held multiple roles including Sales Director Latam and International Sales Manager from 2018 to 2022.

Before joining PLANOK, Troncoso worked at Visa as the Marketing Director for the South Cone region from 2013 to 2017. At Visa, they were responsible for managing communications and brand image for issuers in Chile, Uruguay, Paraguay, and Bolivia. Juan Ignacio successfully handled the communication for 80% of issuers related to the FIFA World Cup.

Troncoso also has experience in the technology industry, working at Apple as the South Cone Marketing Manager from 2011 to 2013. In this role, they managed the marketing team, focusing on marketing communications and merchandising exhibitions. Their main challenge was coordinating demand generation activities with partners to avoid any clashes.

Additionally, Troncoso has worked at Sony as a PlayStation Product Manager and Portable Audio Product Manager. In these roles, they were responsible for the development and marketing of PlayStation and portable audio products in Chile and Bolivia. Juan Ignacio also managed the respective teams in each department.

Troncoso's earlier career includes positions at Kimberly-Clark as a Trade Marketing Developer and Business Analyst, where they were responsible for sell-through strategies and profitability analysis for various product categories. Juan Ignacio has also completed internships at Iberia in Madrid, Spain, and Bekaert in Muskegon, Mi, USA.

Overall, Juan Ignacio Troncoso has demonstrated strong leadership skills and expertise in sales, marketing, and brand management across different industries.

Juan Ignacio Troncoso attended Colegio Cumbres from 1986 to 2000, where they completed their high school education. Juan Ignacio then went on to Universidad de los Andes in Chile from 2001 to 2007, where they obtained a Master of Science degree in Industrial Engineering. Juan Ignacio furthered their education by pursuing a Master of Science degree in Administration at NEOMA Business School from 2006 to 2007. In 2008, Troncoso briefly attended Lehigh University College of Business for a program called Global Village for Future Leaders of Business & Industry, focusing on International Commerce.