JB

Jake Boulton

Chief Marketing Officer at Plant Assessor

Jake Boulton is a highly experienced marketing professional with over eighteen years of experience working closely with high-performing teams to drive growth and deliver innovation. Results-focused, with a thorough understanding of business strategy and growth marketing, Jake has a natural ability to spot opportunities and create the optimum environment for sales.

Highly analytical and strategic but also creative and hands-on by nature, Jake is known for his driven personality and visionary thinking. With a proven track record for delivering results and helping businesses exceed growth targets. Jake has worked for several fast-growing domestic and international companies, including Vail Corporation, Thredbo, Rydges, Rhino-Rack and Wine Selectors. Jake has worked across various industries, including hospitality, FMCG, automotive, eCommerce, retail and SaaS, helping him fine-tune his customer-first marketing skills and experience.

Jake has a Master's degree in Interactive Multimedia from the University of Technology, where he was anointed into the Golden Key Honour Society as recognition for his exceptional achievements. He also has a Bachelor's Degree in business and several diplomas and certificates from web design to work health & safety.

His proficiency in marketing is complemented by a wealth of experience in leadership and strategic planning. He is a true thought leader who thinks beyond tactical marketing solutions to drive innovation throughout the company allowing him to position the product, the brand, and the business as a whole.

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Timeline

  • Chief Marketing Officer

    Current role

  • Marketing Manager

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