Mike Covert

Mike Covert has worked in various roles in the marketing and e-commerce industry since 1999. In 2008, they founded Ignite Partnership LLC, a marketing communications agency, and grew the business to dozens of employees and clients while passing $100 million in sales in 2016. In 2015, they became a Member and Engagement Chair, Membership Chair, and Board Member of YPO Dallas. In 2019, they became Co-Founder and Managing Partner of Capo Commerce LLC, offering full-lifecycle e-commerce solutions for mid-market brands. In 2020, they became Managing Partner of POPTrak Retail Display Tracking Solution and Marketing Director and Advisory Board Member of PlantTAGG.

Mike Covert has a diverse educational background. Mike attended Jesuit Dallas from 1990 to 1994 and graduated with a degree in Life. Mike then went on to The University of Texas at Austin, where they obtained a Bachelor's Degree in Journalism - Public Relations, with a minor in Spanish, from 1994 to 1999. In 2013, they became a member of Vistage International, focusing on Business/Commerce, General. In 2015, they became a member of YPO International, again focusing on Business/Commerce, General. In 2019, they obtained a Certification in Professional, Technical, Business, and Scientific Writing from altMBA. Mike is currently in the Ship30for30 Content Writing Cohort, which began in 2021.