Robert Giuliani

Co-Founder & Chief Innovation Officer at Playa Bowls

Rob Giuliani is Co-Founder and CEO of Playa Bowls, New Jersey’s original superfruit bowl franchise. Avid surfers, Rob and Playa Bowls co-founder Abby Taylor conceptualized the company while exploring surf breaks around the world, where they noticed that versions of superfruit acai and pitaya bowls feature prominently in the surfer diet. Inspired by the unique flavors and driven by their desire to share the delicious healthy discovery with family and friends, Abby and Rob brought their own twist on bowls back to the Jersey Shore, setting up the first Playa Bowls location- a single umbrella stand on the boardwalk. A graduate of the Rutgers Business School and a veteran of the United States Air Force, Rob’s business acumen, work ethic and leadership skills are integral in the stewardship of the rapidly growing franchise with 100+ locations. In addition to his role as CEO, Rob oversees front-end operations for Playa Bowls nationwide. In 2019, Rob was a recipient of the prestigious Ernst & Young Entrepreneur of the Year Regional Award for Innovation.



  • Co-Founder & Chief Innovation Officer

    Current role

  • Co-Founder & CEO