Xaida Garcia Rojas

Xaida Garcia Rojas is a seasoned Senior Graphic Designer currently employed at Playa Hotels & Resorts since June 2023. Previously, Xaida served as Coordinador de Comunicación Multicanal at Grupo Estrella Roja from March 2018 to November 2022, where responsibilities included supporting marketing strategies with editorial and visual direction. Other roles include Diseñador Gráfico at ARTificial Studio and Analista Mercadotecnia/Diseño at Estrella Roja, contributing to digital and print graphics, as well as the design of advertising materials. Xaida's earlier experience includes an Executive Design position at IEU Universidad and a graphic design internship at Estrella Roja. Educational qualifications comprise a Master's degree in Information Design and Editorial Production from Universidad de las Américas Puebla and a Bachelor's degree in Graphic Design from Benemérita Universidad Autónoma de Puebla.