George Devardo

George DeVardo, MBA, serves as Vice President of Sales Pricing & Strategy at Playfly Sports since January 2025, previously holding key leadership roles in revenue operations and pricing at Enthusiast Gaming and Barstool Sports. With extensive experience in sales and media strategy, DeVardo has a track record of managing significant corporate business portfolios, developing pricing strategies, and negotiating high-value media deals across multiple platforms. Earlier roles include positions at the National Football League, Optimum Sports, and MEC, where skills in strategic negotiation and media buying were honed. DeVardo holds an MBA in Marketing/Business Management and a BA in Economics from SUNY Binghamton University.