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Business Development Manager

Operations · Melbourne, Australia

Job description

Playground xyz, a GumGum company, is an advertising technology business and leader in attention measurement and optimisation. We're headquartered in Sydney, Australia, and have offices in Singapore, the United Kingdom, and the United States.  

We're on a mission to master the art and science of maximising attention, helping brands capture attention like never before. We've developed the world's first AI tech stack that measures how long people look at ads (we call it Attention Time), verified with real, opt-in eye-tracking data. With our Attention Intelligence Platform (AIP), we're transforming the way that digital media is measured, bought, and sold. 

Our technology is used by some of the biggest brands across the globe, the world's biggest agencies, and major publishers. We're a passionate, enthusiastic team who are genuinely spending our days doing what we love the most - creating new disruptive technologies and products for our partners. 

The Business Development Manager - Independent Agencies plays a critical role in the company's overall sales performance, as they are responsible for developing and executing strategies that drive revenue growth. The sales targets set for the role are designed to ensure that the company achieves its financial objectives and maintains its competitive position in the market.

The success of the Business Development Manager - Independent Agencies is measured by their ability to exceed sales targets, which requires a deep understanding of the digital advertising landscape, a keen awareness of market trends, and the ability to identify and develop new business opportunities.

The BDM must have excellent communication and negotiation skills to establish and maintain relationships with key agency partners. Through ongoing engagement with these partners, the BDM can ensure that the company's digital advertising products are represented effectively and that clients achieve their desired campaign outcomes.

The role of the Business Development Manager - Independent Agencies is critical because they are responsible for driving sales growth and evangelising the company's digital advertising products to agency partners. Their success in meeting sales targets is essential to the company's overall financial performance and maintaining a competitive edge in the market.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

#li-hybrid

What You'll Achieve

  • Drive revenue and new business for the national independent agency team, managing a book of business and expanding agency spend.
  • Provide market insights to generate sales from key brands and agencies, upselling current clients with new product offerings.
  • Engage in high-volume sales activities like meetings, presentations, RFPs, and creative sales solutions.
  • Keep all internal forecasting and reporting systems up to date.
  • Collaborate with internal teams to ensure sold campaigns are successfully implemented and meet client expectations.
  • Build strong relationships with agency contacts and clients, understanding their business to offer tailored marketing solutions.
  • Share client insights with the product team to improve services.

Skills You'll Bring

  • Experience in the Melbourne media landscape with 4+ years in digital media and advertising.
  • 4+ years of experience in the digital media field, preferably in online verticals
  • BA/BS degree in Business (Advertising/Marketing) or equivalent experience ideally
  • Proven track record of hitting and exceeding sales targets.
  • Excellent written and verbal communication skills.
  • Self-starter, driven, and proactive with a knack for organization.
  • Open to feedback and eager to learn more.
  • Initiative to go above and beyond to meet client needs.

What We Offer

Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!

Awards

  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO  Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

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