Gigi Cheung

Gigi Cheung is a seasoned executive with extensive experience in business development and marketing across multiple industries. Currently serving as Managing Director at Plaza Premium Group since September 2024, Gigi oversees marketing strategies for diverse services in over 30 countries. Previous roles include Advisor at 11 SKIES, where Gigi led brand collaborations for a major retail complex, and Vice President of Business Development at K11 Concepts Limited, where Gigi initiated successful pop-up events and collaborated with numerous brands. Gigi also contributed to the pre-opening of K11 MUSEA and managed the launch of the first MoMA design store in Greater China as General Manager. Earlier career highlights include positions at Dairy Farm Group and PUMA Group, where Gigi focused on merchandising and sales strategies. Gigi holds an Executive Education degree in Sustainability Leadership from Harvard T.H. Chan School of Public Health and a WSET level 2 certification in Wine and Spirits.