Héctor Antonio Traillanca Ruiz

Héctor Antonio Traillanca Ruiz has been working in the field of digital marketing and media for several years. Héctor Antonio started their career as a Cross Media Assistant at Initiative in March 2017 and worked in that role until May 2018. Héctor Antonio then moved up to the position of Cross Media Planner, where they were responsible for planning digital strategies for Copec S. A. from June 2018 to September 2019. After that, they joined Havas Group as an Omnichannel Senior in December 2020 and stayed with the company until November 2021. In November 2021, they joined Mediabrands as a Digital Manager and worked there until June 2022. Their most recent role is at Mallplaza, where they started as a Campaign Manager in June 2022 and has since been promoted to the position of Jefe de Medios y Marketing Digital, starting in June 2023.

Héctor Antonio Traillanca Ruiz completed their education at Universidad Central (CL) from 2012 to 2016, where they obtained a degree in Publicidad (Advertising). In addition to their formal education, Héctor has obtained various certifications in the field of advertising and media services. Héctor Antonio became a Qualified Analyst through Admetricks Intelligence in May 2020, completed the Waze Ads Fundamentals certification in May 2020, and achieved advanced proficiency in Facebook Advertising through the Blueprint Facebook Avanzado certification in December 2019. Héctor also earned various certifications from IMS Internet Media Services, including EA, LinkedIn, Spotify, Twitch, and Twitter, all obtained in December 2019.