Thijs Lamers

Thijs Lamers is a seasoned marketing strategist specializing in B2B commerce with extensive experience across various roles. Currently serving as a marketing strategist at Plieger since March 2024, Thijs focuses on developing online and offline marketing strategies for B2B brands, including Plieger and ThermoNoord. Previously, as marketing lead at ThermoNoord, responsibilities included omni-channel marketing to drive sales through physical stores and e-commerce. Thijs also has experience as a brand owner at Dwarfs, managing retail brands and pursuing cross-border growth, and held positions as a digital marketing manager at Manutan Nederland and a digital media strategist at Searchresult Performancemarketing, where strategic planning and performance marketing were key focuses. Additionally, Thijs worked at Teleperformance as a Google AdWords specialist, acquiring numerous small and medium-sized business clients. Thijs holds a bachelor's degree in Business Administration with a focus on Leisure Management from Breda University of Applied Sciences.