PlowShare Group
Allegra Mira is an experienced data professional currently serving as the Head of Data Innovation at PlowShare Group since April 2024, focusing on empowering mission-driven organizations through innovative data applications. Prior roles include Senior Vice President of Data Innovations at Razorfish Health and Head of Analytics at Publicis Health, where Allegra led efforts in end-to-end measurement and data strategy. Previously, Allegra established analytics functions for The Culinary Creative Group and held various senior roles at Saatchi & Saatchi Wellness, contributing to data culture and client success in the healthcare sector. Allegra's extensive experience also includes analytics positions at Hill Holliday, Doremus, and Advance Digital. Allegra holds a B.A. in English from Smith College and a certificate in Narrative Non-Fiction Writing and Documentary Production from the Salt Institute of Documentary Studies, complemented by ongoing training at Circus Warehouse.
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PlowShare Group
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Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.