PlowShare Group
James L. currently serves as the VP, Media Operations Director at PlowShare Group since February 2022. Prior to this role, James L. was the Global Brand & Marketing Manager at Signify from November 2017 to January 2022 and worked as the Performance Director at Havas between September 2016 and November 2017. Earlier experience includes a position as the Director of Search & Social at MediaCom from October 2014 to September 2016. James L. has a diverse background in finance, luxury, adult beverages, consumer packaged goods (CPG), retail, beauty, utilities, home and garden, real estate, and quick service restaurants (QSR).
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PlowShare Group
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Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.