Barbara Erskine (she / her / hers)

Barbara Erskine is a media relations professional with a keen interest in diplomacy and international relations. Her career has led her from New York to Paris and the New York Times, where she worked with Flora Lewis on the Foreign Affairs Column. From there, she joined the World Economic Forum in Geneva and led their media relations, traveling the globe to meet journalists and get them involved in Forum events.

In Davos, she created a parallel program for the media. After ten years at the Forum, she moved first to Wired Magazine as a European Editor, and then to start her own company. She has worked with governments, the United Nations, and other organizations to build a media focus on initiatives ranging from vaccines and science to the oceans, sustainability, women’s issues — notably at the Women’s Forum for the Economy and Society (Paris and Deauville), geopolitics and finance — at Ambrosetti/The European House (Milan and Cernobbio), and, most recently, ESG and impact investing with the TBLI Group.