Rob Morrell

Rob Morrell is an experienced professional in sales, marketing, and strategic management with a robust background in the beverage and cannabis industries. Currently serving as General Manager at PMA Canada since August 2021, Rob is tasked with defining and delivering long-range strategic and financial objectives. Concurrently, Rob holds the role of General Manager and Head of Sales and Marketing at humble+fume, leading commercial operations to enhance the company's leadership in the Canadian cannabis accessories market. Prior roles at MolsonCoors include Director of Sales Strategy and Key Accounts, Senior Director Strategy, and Director of Marketing, where Rob was responsible for customer strategy, sales planning, and brand management for major beer brands. Education includes a Bachelor of Business Administration in Marketing from the University of New Brunswick, earned in 1999.