Joe Flowers

Joe Flowers is an experienced professional in content strategy and digital marketing with a robust background in various leadership roles. Currently serving as Director of Content Strategy at PMG since December 2020, Joe leads the development and vision of the content strategy discipline, emphasizing the integration of media and creative initiatives. Prior roles include Senior Manager of Strategic Planning and Insights at PMG, where a data-driven approach was utilized to align brand narratives with human behavior and business objectives. Previously, at The Richards Group, Joe focused on digital and social strategy, while also managing influencer marketing efforts. With experience at Frito Lay in social media and influencer engagement, and earlier roles in communications and marketing, Joe has cultivated a diverse skill set. Joe holds a Bachelor's degree in Journalism-Public Relations & Marketing from the University of North Texas.