Krystle Rocci

Krystle Rocci is an experienced marketing professional currently serving as Integrated Strategy Director at Pernod Ricard since February 2024. Prior to this role, Krystle worked at The Coca-Cola Company from January 2022 to February 2024, focusing on connections strategy for the Vitaminwater brand. Krystle's career also includes positions as Digital Marketing & Brand Director at WhoWhatWhy, where leadership of the Digital Marketing Department was key, and Digital Media & Content Director at Publicis, managing media strategies for clients such as Macy's and Citibank. Additionally, Krystle was the Digital Strategy & Media Director at Spark Foundry, concentrating on Sprint's digital initiatives. Currently pursuing an MBA in Marketing at NYU Stern School of Business, Krystle holds an Honors BA in Communications, Marketing, and History from Boston College.