PMG
Odette Berrios is a seasoned marketing professional with a robust background in brand media and programmatic strategies, currently serving as a Brand Media & Programmatic Senior Associate at PMG since January 2023. Prior experience includes a role as Senior Marketing Strategist at GEICO, where strategic direction for OTT/CTV and Hispanic media buys was provided. Odette's tenure at Zenith involved local media planning for high-profile clients such as GSK and Disney, while freelance work contributed to the ideation of marketing strategies that boosted sales and brand awareness for various local brands. Previous positions as Brand Manager at SAJO//McCANN and Marketing Business Analyst at DIRECTV further solidified expertise in campaign management, budget oversight, and marketing integration. Odette holds an MBA in Marketing from the University of Phoenix, a Certificate in Online Marketing from The Art Institutes, and a BBA in Communications-Advertising from Universidad del Sagrado Corazón.
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PMG
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PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli. With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.