Odette Berrios

Odette Berrios is a seasoned marketing professional with a robust background in brand media and programmatic strategies, currently serving as a Brand Media & Programmatic Senior Associate at PMG since January 2023. Prior experience includes a role as Senior Marketing Strategist at GEICO, where strategic direction for OTT/CTV and Hispanic media buys was provided. Odette's tenure at Zenith involved local media planning for high-profile clients such as GSK and Disney, while freelance work contributed to the ideation of marketing strategies that boosted sales and brand awareness for various local brands. Previous positions as Brand Manager at SAJO//McCANN and Marketing Business Analyst at DIRECTV further solidified expertise in campaign management, budget oversight, and marketing integration. Odette holds an MBA in Marketing from the University of Phoenix, a Certificate in Online Marketing from The Art Institutes, and a BBA in Communications-Advertising from Universidad del Sagrado Corazón.