PMG
Yimei Xu is a Senior Digital Analyst at PMG, where expertise in strategy, creative, media, and insights contributes to delivering digital solutions. Prior experience includes roles as a Performance Marketing Analyst at VIVA EVE, Project Research Intern at SIS International Research, and DHR Research Intern at UNICEF. Additional experience encompasses positions as a Digital Engagement Assistant at Get Schooled Foundation and Risk Analyst at Seattle City Light. Yimei Xu holds a Master’s Degree in Marketing Analytics from New York University and a Bachelor’s Degree in Economics with a minor in Math from the University of Washington.
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PMG
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PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli. With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.