Bruno Kubiack

Bruno Kubiack has a diverse work experience in the field of digital marketing and analytics. Bruno started their career in 2014 as an Assistant in Global AD, where they were responsible for planning, managing, and optimizing digital media campaigns. Bruno also conducted data analysis and client meetings. From 2015 to 2018, Bruno worked at Dell, first as an Assistant in Marketing Digital and later as an Assistant in Business Intelligence. In these roles, they gained experience in various digital marketing tools and data analysis techniques.

In 2018, Bruno joined Pmweb as a Junior Metrics Analyst in CRO, and then progressed to the position of Senior Metrics Analyst. In this role, they were responsible for tasks such as developing dashboards, optimizing conversion funnels, identifying areas of improvement, applying statistical models, and creating reports. Bruno also worked on installations of analytics tools, personalized user experiences, and database queries. Bruno eventually became the Coordinator of Web Analytics and CRO at Pmweb in 2022. In addition to their previous responsibilities, they took on management duties such as project management, client portfolio division, strategic planning, and team evaluation.

Throughout their career, Bruno has worked with various clients, including Lojas Renner, Calvin Klein, Panvel, Oi, Azul Linhas Aéreas, and Banco Votorantim, among others. Bruno has expertise in tools such as Google Analytics, Google Optimize, Google Tag Manager, Google Data Studio, Microsoft Power BI, Adobe Analytics, Adobe Target, and Oracle Maxymiser. Bruno also has programming skills in JavaScript, Python, and R, which they have utilized for code validation, implementation, and data analysis purposes.

Bruno Kubiack completed their Bachelor's degree in Administration, specializing in Business and Marketing, from the Federal University of Rio Grande do Sul. Bruno attended this institution from 2012 to 2017. Later, from 2019 to 2021, Bruno pursued a Post-graduation program in Big Data and Data Science at UniRitter.