Kaitlyn Winey

Kaitlyn Winey is an accomplished creative strategist with a robust background in digital and broadcast journalism. Currently serving as the Associate Director of Creative Strategy at AS Beauty Group since April 2024, Kaitlyn focuses on paid-social creative direction for brands such as Laura Geller, Bliss, and CoverFX. Prior roles include Senior Performance Creative Strategist at Homestead Studio, where a dynamic team specialized in direct response paid social ads, and Senior Creative Strategist at Ready Set, overseeing social media ad creation across major platforms. Kaitlyn has also held significant positions at TEGNA as Managing Content Producer, with award-winning content production experience, and various roles within Cox Media Group, contributing to viral online series and engaging video content. Kaitlyn holds a degree in Journalism from Georgia State University, obtained in 2016.