Patricia Nicholson

Patricia Nicholson is an accomplished professional with extensive experience in business analytics and marketing. Currently serving as Vice President, Business Analytics Lead at PNC since July 2018, Patricia is responsible for developing and deploying personalized multi-channel marketing strategies, leveraging data and analytics to align with strategic objectives while ensuring operational excellence. Patricia's previous roles include significant leadership positions at Mellon Capital Management, where oversight was provided to a large team managing client reporting and marketing materials for a $340 billion investment management firm. With an MBA in Sustainability Studies from Duquesne University and a Bachelor's degree in Marketing from Robert Morris University, Patricia has demonstrated a commitment to integrating sustainable practices within business frameworks and has engaged in various consulting projects aimed at enhancing corporate social responsibility and environmental initiatives.