Siheng Rong

Siheng Rong is a data analyst with significant experience in various industries, currently serving as a CX Data Analyst at Public Service Company of New Mexico (PNM) since July 2023. Previously, Siheng worked as a Product & Fulfillment Intern at NBCUniversal, where responsibilities included developing roadmaps and collaborating with teams on feature delivery. As a Senior Business Data Analyst at Awesomego Technology, Siheng defined key metrics for product performance and led A/B testing initiatives that significantly improved registration rates. Siheng's earlier role as a Retail Management Manager at Huawei involved designing marketing campaigns based on data analysis and improving project approval processes. Education includes a Master’s degree in Business Analytics from the University of Southern California and dual Bachelor’s degrees in Economics and Spanish Language and Literature from Peking University. Additionally, Siheng studied languages and economics as an exchange student at Universitat Autònoma de Barcelona.