Allison Macleod, MBA, PhD

Head Of Product Marketing And Revenue Enablement at PocketHealth

Allison Macleod, MBA, PhD has a diverse work experience spanning various industries and roles. Starting in 2008, they worked as a Teaching Assistant in Film and Media at Queen's University. In 2010, they became a Graduate Teaching Assistant in Film and Television Studies at The University of Glasgow. Allison continued their academic career at the University of Stirling as a Teaching Fellow from January to July 2015. From 2013 to 2016, they held the position of Professor in Media Studies at The University of Glasgow.

Transitioning to the corporate world, Macleod joined Canadian Tire Corporation in 2017 as a Senior Consultant in Marketing Strategy. Allison also had a brief stint in Marketing Promotions at the same company. In 2020, they moved to Top Hat and worked as a Senior Product Marketing Manager until May 2021 when they became the Director of Product Marketing.

Currently, Macleod is working at PocketHealth as the Head of Product Marketing, a position they assumed in November 2021. Overall, their work experience includes teaching, research, and strategic marketing roles in both academic and corporate settings.

Allison Macleod holds an MBA degree in Marketing from the Ted Rogers MBA program at Toronto Metropolitan University, which they completed from 2016 to 2017. Prior to that, they obtained a Bachelor of Arts (B.A.) degree from The University of British Columbia, with a major in Film/Cinema/Video Studies and a minor in Commerce. Furthering their studies, Allison went on to complete a PhD in Film and Television Studies at the University of Glasgow, as well as a Master of Letters (MLitt) in the same field. The specific years for their time at the University of British Columbia and the University of Glasgow are not provided in the information.

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