Keith A Sterling

Keith A Sterling, MBA, serves as the Director of New Business at PODEAN since October 2025 and co-founded The Starren Group, Inc. in May 2015, which offers expertise in Amazon sales and marketing consulting. Previous roles include EVP of Sales & Marketplace Launch at Commerce Canal and Director of Digital Marketing & E-Commerce at Westport Corporation, focusing on direct-to-consumer and marketplace growth strategies across platforms like Amazon and Walmart. Sterling's early career involved consulting and management roles in operations, marketing, and digital media, with a strong emphasis on e-commerce optimization, client relationship management, and sales strategy implementation. Sterling holds an MBA in Business Administration and Management from Quinnipiac University and a BS in Entrepreneurial Studies from the same institution.